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Summer Frein

General Manager, USA


As the General Manager of Cronos Group, USA, Summer is responsible for implementing and defining the strategy and execution across all areas of the U.S. hemp-derived CBD business including sales strategy, marketing and operations. Summer Frein joined Cronos Group in January 2020 as the Vice President, U.S. Head of Sales of Redwood. Prior to joining Cronos Group, Summer held a variety of senior leadership roles over the course of 14 years in sales, digital strategy, marketing, and strategy and business development at Altria Group, Inc. In 2018, she led the cannabis research investment strategy in the Strategy and Business Development Group at Altria. Since joining Cronos Group, Summer has been responsible for leading Cronos Group’s U.S. brand sales operations, including building and managing brand and retail partnerships for the Lord Jones™ brand. Summer has a Bachelor of Business Administration (BBA) from McCombs School of Business at the University of Texas at Austin.



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