Marketing Director of Innovation

Cronos Group Inc. is a publicly-traded (NASDAQ: CRON, TSX: CRON), global cannabis company whose principal activities are the production and sale of cannabis in federally legal jurisdictions. The company is scaling operations rapidly and globally. We are currently expanding our production footprint in Canada, Israel and Australia and selling medical and adult-use recreational cannabis. In two years, Cronos Group has gone from two production facilities to operations that span across five continents.

Our goal is to establish the most valuable international cannabis community comprised of passionate, daring people, driven by quality and integrity, who are determined to write history. We hire talented people who thrive on solving difficult problems and give them opportunities to hone new skills, try new approaches, and grow in new directions. If you want to play a part in shaping a new industry and building a historically significant company, we want to meet you.


Job Summary

Cronos Group is seeking a Marketing Director of Innovation. This role reports to the Head of Marketing, but works closely with cross-functional partners including operations, design, procurement, quality assurance, sales, regulatory, and R&D.

Location: Toronto, ON

Job Type: Full-time


Key Responsibilities:

  • Responsible for the commercialization process for new product launches managing projects from inception through launch, securing new vendors, equipment, and packaging
  • Assessing the market sizing of potential new categories leveraging a consumer, company, and competitive analysis while considering price, product, promotions, and placement
  • Creating a strategic 2-year innovation pipeline including buy or build decisions
  • Developing integrated new product launch campaigns with a focus on building awareness
  • Driving break-through creative work from agency partners with a focus on building brand equity and establishing key points of differentiation
  • Developing POS and online resources for product launches with a strong attention to detail
  • Partnering with sales to develop customer sell-in presentations and new marketing materials for launches
  • Collaborating with sales and retail partners to effectively execute commercial plans and to develop programming for key customers
  • Working to develop activation initiatives and promotions while overseeing event execution
  • Assisting with trade/consumer publications on editorial coverage
  • Performing consumer market segmentations and facilitating new category/IP development while considering both top and bottom line growth
  • Developing cost estimates while working with R&D and Operations to build P&Ls for new products
  • Communicating trends and consumer insights while assessing the competitive landscape both domestically and internationally
  • Facilitating pricing suggestions and establishing payback periods based on CapEx investments
  • Collaborating with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and execution
  • Assisting with building new vendor relationships
  • Creating launch plan revenue projections and on-going forecasting for new product categories
  • Managing and tracking A&P and innovation budgets


Work Experience:

  • MBA preferred
  • Consumer packaged goods experience; alcohol is strongly preferred
  • A minimum of 6-8 years prior relevant experience (if Undergrad degree only, preferred) OR at least 4-6 years of prior experience (if Advanced degree)



  • A go-getter, self-motivator, can-do approach to work, and a bias for action
  • Eager to research and create new business relationships independently
  • Excellent communication skills and the ability to manage multiple stakeholders effectively while working with little supervision
  • Ability to set agenda and chart course forward in a lean team environment
  • Ability to think out-of-the box and drive creative solutions
  • Ability to read/analyze consumer research and syndicated data and trends
  • Experience with understanding/interpreting financials and in managing a budget
  • Ability to effectively communicate and influence in a matrix environment
  • Experience involving product pricing, packaging and brand positioning
  • Passion for the consumer with creative thinking and problem-solving skills
  • Excellent written and oral communication skills while being process orientated
  • Very organized and hard-working with the ability to multi-task and prioritize
  • Team orientated with a successful track record based on executing cross-functional projects
  • Prior experience in the commercialization process involving new product development
  • Experience with digital marketing tools and techniques
  • Familiarity with distribution channels and media marketing campaigns, tobacco or alcohol a plus
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
  • Ability to travel 15% of the time


We will provide reasonable accommodation for qualified individuals with disabilities in the job application process.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

To apply, please email cover letter and resume to:

720 King Street West, Suite 320

Toronto, Ontario M5V 2T3

(416) 504-0004