Cronos Group is an innovative global cannabinoid company
With international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group’s portfolio includes PEACE NATURALS™, a global wellness platform, two adult-use brands, COVE™ and Spinach™, and two hemp-derived CBD brands, Lord Jones™, Happy Dance™ and PEACE+™.
Our mission is to improve people’s lives by unlocking the full potential of cannabis.
Our vision is to transform industries through cannabinoid innovation.
As we strive to improve people’s lives and generate long-term value for our stakeholders, we are guided by these principles:
We believe in fostering the most valuable global cannabis community comprised of passionate and daring people.
We believe in developing innovative and meaningful products that meet the needs and exceed the expectations of our consumers.
We take pride in leading the industry forward responsibly.
Cronos Group is building a global network, with partnerships, production and distribution across five continents.
Our management team comprises experts in their fields, with a goal to establish the most valuable international cannabis company. They are passionate, daring people, driven by quality and integrity, who are determined to write history, not read about it.
President & Chief Executive Officer
Kurt Schmidt serves as Cronos Group’s President and Chief Executive Officer. Before joining the Company, Kurt served as director and Chief Executive Officer of Blue Buffalo Company, Ltd. from 2012 through 2016. Prior to joining Blue Buffalo, Kurt was Deputy Executive Vice President at Nestlé S.A., where he was responsible for the Nestlé Nutrition, including several science-oriented and heavily regulated businesses. He also served as a member of the Company’s Executive Committee. Kurt joined Nestlé in 2007 as part of its acquisition of Gerber Products from Novartis, where he was the President and Chief Executive Officer of Gerber Products Company from 2004 to 2007. Prior to Gerber, Kurt held a variety of leadership roles at Kraft Foods, Inc. Kurt currently serves on the Board of Campbell Soup Company. He received a Bachelor of Science in Chemistry from the United States Naval Academy and a Master of Business Administration (MBA) from the University of Chicago.