Why we do it


We are driven to create change that removes the misconceptions about cannabis, and we are relentless in our effort to help our patients by providing the best quality products on the market. We take pride in leading the industry forward responsibly and are motivated to create meaningful products that excite our consumers and bring happiness to their lives. Doing what we love and loving what we do, we transform what was once just an idea into reality while appreciating the people that make it possible along the way.

Who we are

The talented management team at Cronos Group Inc.

Michael Gorenstein | Chairman, President & Chief Executive Officer
Michael Gorenstein is the Chairman, President and CEO of the Company. Mr. Gorenstein is also a member of Gotham Green. Before joining the Company, Mr. Gorenstein was a partner at Alphabet Ventures, LLC, a multi-strategy investment management firm located in New York City. Prior to Alphabet Ventures, Mr. Gorenstein was the VP and General Counsel of Saiers Capital LLC and a corporate attorney at Sullivan & Cromwell LLP where he focused on mergers and acquisitions and capital markets transactions. Mr. Gorenstein graduated from the University of Pennsylvania Law School with a JD, the Wharton School at University of Pennsylvania with a certificate in BEPP and the Kelley School of Business at Indiana University with a BSB in Finance.
David Hsu | Chief Operating Officer
Prior to joining Cronos, Hsu spent over 10 years with Deloitte/CRG Partners, a premier turnaround consulting firm where he operated and managed distressed companies with revenues in excess of $500M+. His expertise includes financial and operational restructuring, growth creation, and lean manufacturing gleaned from experience working in various sectors including consumer packaged goods, manufacturing, distribution, media, and transportation. Hsu graduated from Babson College with a Bachelor of Science in Business Management and is a certified Lean Six Sigma Black Belt.
William Hilson | Chief Financial Officer
Mr. Hilson is a Certified Public Accountant (CPA) and has spent over 15 years as regional CFO for two publicly listed multinational pharmaceutical companies – Merck KGaA and Serono S.A. His expertise includes financial operations, strategy, performance management, sales & marketing, clinical trial management, international tax, debt & equity financing; including a NASDAQ initial public offering.

Prior to joining Cronos Group, William was also involved in a number of mergers & acquisitions and licensing deals in the pharmaceutical sector. He earned his CPA designation while working at a Toronto firm specializing in tax structure. He graduated from the University of Toronto and The University of Western Ontario where he earned a Master of Science degree in Clinical Biochemistry and an Honours Bachelor of Genetics. An accomplished researcher at the Hospital For Sick Children, William has published abstracts and peer reviewed papers in international journals. William also holds an Audit Committee Board Member designation from The Directors College, McMaster University.

Jim Rudyk | Lead Director, Audit Committee Chair, Compensation Committee
James Rudyk is currently the Chief Financial Officer of Roots Corporation (“Roots”), a position he has held since January 2016. Mr. Rudyk is an experienced and proven financial executive with more than 25 years of financial and operational experience and a track record of supporting ambitious growth plans. Prior to joining Roots, Mr. Rudyk served as the chief financial officer of Shred-It International Inc. from 2009 to 2015, where he was instrumental in helping the company grow from approximately $200 million in revenue to more than $700 million in revenue and expand to more than 17 countries around the world. He also served as chief financial officer and chief operating officer of Canada Cartage Systems Limited from 2004 to 2009. Since 2004, Mr. Rudyk has participated in over 100 board meetings as a board member or senior company officer. Mr. Rudyk received his BA and Masters of Accounting degrees from the University of Waterloo. Mr. Rudyk is a Certified Public Accountant and holds an ICD.D designation from the Institute of Corporate Directors.
Jason Adler | Independent Director, Compensation Committee
Jason Adler is the Founder and Managing Partner of Gotham Green Partners GP (“Gotham Green”), the General Partner of Gotham Green Fund 1, LP, a private equity firm focused primarily on early-stage investing in companies in the cannabis industry. Prior to founding Gotham Green, Mr. Adler was the co-founder and Chief Executive Officer of Alphabet Ventures, LLC, a New York based volatility fund, that focused on identifying mispriced assets across various industries, asset classes and geographies. Mr. Adler also founded Geronimo, LLC, an AMEX member broker dealer that made markets in equity options, and he began his career as a market maker at G&D Trading, an AMEX member market maker. Mr. Adler graduated with a B.A. from the University of Rhode Island.
Michael Coates | Audit Committee
Michael Coates was President and Chief Executive Officer, Americas Region of Hill+Knowlton Strategies (“H+K”), a global public relations and integrated communications agency, from 2014 to 2016 and retired as Global Vice Chairman of H+K in 2017. Prior thereto, Mr. Coates held a variety of roles at H+K and has had a more than thirty-year career advising Fortune 500 clients on strategies to manage political risk. Mr. Coates has also served on the board of directors of Candu Energy Inc., a wholly-owned subsidiary of SNC-Lavalin Group Inc., since 2011, as well as having served on a variety of non-profit boards in the education and entrepreneurship sectors. In June of 2018, Mike served as a member of the Premier of Ontario’s transition team. Mr. Coates received an MPA from Queen’s University and holds an ICD.D designation from the Institute of Corporate Directors.
Alan Friedman | Audit Committee
Alan Friedman has been the President and Chief Executive Officer of Rivonia Capital Inc., a Canadian corporation providing market structuring, capital planning and administrative management services to private and public resource companies, since September 2006. Mr. Friedman has also been Executive Vice-President and a director of Adira Energy Ltd. since August 2009 and Executive Vice-President and a director of Eco (Atlantic) Oil & Gas Ltd. since December 2011. Mr. Friedman is also a director of Aim1 Ventures Inc. and Tova Ventures II Inc., Capital Pool Corporations listed on the TSX-V. Mr. Friedman is an attorney and has played an integral role in the acquisition of various assets, financings and go-public transactions onto the Toronto Stock Exchange. He was a co-founder and previous director of Auryx Gold Corp., a Toronto Stock Exchange-listed Namibian gold exploration company, before it was sold to B2Gold Corp. for approximately $160 million in 2011.

Our Portfolio

The Cronos Group seeks to fortify and accelerate growth with operations spanning across four continents.

Core Assets

Ownership: 100%

Cronos Group owns 100% of Peace Naturals, a company licensed to produce and sell medical marijuana as well as cultivate cannabis oil, acting under the authority of a license issued by Health Canada pursuant to the Access to Cannabis for Medical Purposes Regulation (ACMPR). Located in Simcoe County, Ontario, Peace Naturals has 95 acres of land.

Ownership: 100%

Cronos Group owns 100% of Original BC (OGBC), a company that is currently licensed to cultivate and sell medical marijuana, acting under the authority of a license issued by Health Canada pursuant to the Access to Cannabis for Medical Purposes Regulation (ACMPR). OGBC is located on 31 acres of land in the heart of the Okanagan Valley, British Columbia.

Ownership: 21.5%

Cronos Group owns an interest in Whistler Medical Marijuana Company (WMMC), a company licensed to produce and sell medical marijuana as well as cultivate cannabis oil, acting under the authority of a license issued by Health Canada pursuant to the Access to Cannabis for Medical Purposes Regulation (ACMPR). WMMC is certified organic by the Fraser Valley Organic Producers Association.

Contact Us

Interested in learning more about Cronos Group?


Cronos Group Inc.
720 King Street West, Suite 320
Toronto, Ontario  M5V 2T3
(416) 504-0004

Send Us a Message

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720 King Street West, Suite 320

Toronto, Ontario M5V 2T3


(416) 504-0004