New Product Development Manager

January 10, 2018

New Product Development Manager

Cronos Group is seeking a New Product Development Manager. This role reports to the Head of Marketing, but works closely with cross-functional partners including operations, design, procurement, quality assurance, and R&D. This role is responsible for the development of new cannabis products that can be produced in a large-scale manufacturing environment and experience in process engineering for consumer-packaged goods is required.

This position is based out of Toronto, ON.


  • Able to assess market size of potential new categories leveraging a three C and four P analysis
  • Able to develop new products that align with business, consumer, regulatory and cost guidelines while working with R&D
  • Managing projects and the commercialization process from inception through launch, securing new vendors, equipment, and packaging
  • Helping create a strategic 2-year innovation pipeline including buy or build decisions
  • Able to perform market segmentations and facilitate new category/IP development
  • Able to communicate trends and consumer insights while assessing the competitive landscape both domestically and internationally
  • Responsible for P&L development and pricing suggestions establishing payback periods based on CapEx investments
  • Partnering with sales to develop customer sell-in presentations and new marketing materials for new category launches
  • Collaborating with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and execution
  • Helping manage an innovation budget to ensure efficient allocations
  • Working through an activation launch plan with agency partners
  • Establishing new manufacturing processes with operations
  • Laying out process flows diagrams and space allocations for manufacturing
  • Determining ideal throughput, capacity constraints, and bottlenecks
  • Working with procurement to manage new inventory levels while establishing new vendors
  • Creating launch plan revenue projections and on-going forecasting for new product categories
  • Required to develop, recommend and implement efficiency improvements to production processes, methods and controls
  • Integrating Lean Six Sigma and a continuous improvement mindset for all projects
  • Developing standard operating procedures in a regulatory compliant environment



  • An engineering background/engineering degree is required
  • Consumer packaged goods experience is strongly preferred
  • Experience managing cross-functional teams
  • Prior experience in product development
  • Experience with beverage and/or food manufacturing is a plus
  • A minimum of 3-5 years prior relevant experience (if Undergrad degree only, technical school preferred) OR at least 1-2 years of prior experience (if Advanced degree) is preferred
  • Experience with project management, safety systems, construction, process & operational hazard assessment, and process automation



  • A go-getter, self-motivator, can-do approach to work, and a bias for action
  • Eager to research and create new business relationships independently
  • Ability to set agenda and chart course forward in a lean team environment
  • Ability to think out-of-the box and drive creative solutions ¬†
  • Ability to read and analyze financials, consumer research, and syndicated data and trends
  • Ability to effectively collaborate, communicate and influence in a matrix environment
  • Passion for the consumer with creative thinking and problem-solving skills
  • Excellent written and oral communication skills while being process orientated
  • Demonstrated ability to develop and cultivate relationships
  • Very organized and hard-working with the ability to multi-task and prioritize
  • Ability to obtain results with minimal supervision
  • Team orientated with a successful track record based on executing large-scale projects
  • Safety First approach to all activities
  • Strong computer skills to include: Microsoft Word, Excel, Access, PowerPoint, Project and Outlook.
  • Knowledge of Computer Aided Design (CAD) technology
  • Excellent mechanical aptitude
  • Proficient in understanding/interpreting financials and experience in budgeting


We will provide reasonable accommodation for qualified individuals with disabilities in the job application process.

We thank all applicants for their interest, however, only those selected for an interview will be contacted

To apply, please email cover letter and resume to:

720 King Street West., Suite 320

Toronto, Ontario  M5V 2T3

(416) 504-0004